The whole point of releasing trailers is to promote the film. Without trailers there could be no way that the audience would know what the film is about, therefore there cannot be an established target audience without a trailer. Furthermore, trailers are what allow the target audience to know that this film is for them by being teased with footage from the film; drawing them in and leave the audience wondering what happens next.
The whole point of a genre is to sell the film to a specific target audience. The way genres can be broken down is through its codes and conventions. Once those conventions are known, we know what kind of film it is.
If theres murder, blood, evil or monsters then it will be a horror film. Action films usually have explosions, gun fights, car chases and men as main characters to attract their audience.
Comedy's reach to their audience by evoking laughter through gags ans sketches, usually has happy atmospheres and a coherent narrative, meaning there is a link between the events occurred in the narrative.
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