Horror Poster (The Exorist)

The Exorcist

Budget: $12,000,000

Gross revenue $513,453,006

When looking at this poster the first thing that captures your attention is the image of the man in the centre standing in the darkness and looking into the window of the house and is illuminated by the strong light beaming from the window. The next thing that would draw you in is the text at the top of the poster which says " The Scariest Movie Of All Time Has In A Version You've Never Seen ". The words " Version Never Seen" are underlined, the effect of this is to create a feeling of curiosity and perhaps fear in the audience as this has been dubbed the scariest movie ever and a version never seen before has been released. This almost challenges the viewer to watch the movie.

You will also notice that the poster is almost totally bathed in darkness, the only light source coming from the street lamp and the windows. This is a typcial trait of a horror poster as it reninforces a foreboding and atmospheric atmosphere as if darkness itself is closing in around. Darnkess or the colour Black is associated with evil, power and suspense, this is because there is a fear people suffer related with darkness as we do not know what is lurking within the shadows of the night and this can relate to tha audience on a personal level.

The title of the film is The Exorist, this straight away tells the audience this film may be to do with demons or evil; that combined with the tagline suggests this film is most likely an 18 however, at the bottom left there is an american certification used and they have rated this film R (restricted) which would be an 18 in the UK.

Due to this being named the scariest film of all time I would say this film would be directed predominantly at a male audience. Exorcisms and demons would assosciate with a male audience as it would challenge them to watch the film as this makes them feel dominant over the women audience and to say that they arent scared to watch the film.