Research: Horror Poster ( The Amityville Horror)

Horror posters such as this one almost instantly suggest to the audience that this movie is a horror based on what we can see. I think that what stands out most in this poster is the house which is shot in a very foreboding and powerful way. The house is made to look quite disturbing and is definitely the main point of focus in this poster. In front of the house is a man with a shotgun who appears to be hunching over, perhaps in a crazed state of mind. Judging from the way the house and the character is shot it could be suggested that the house has dominance of the man and is forcing him to do acts which are against his own will. The colour of the top half of the poster is faded out with every little colour, further suggesting to the audience this poster is advertising a horror film as it gives an impression that you are closed in or trapped and creates a sense of hopelessness.

Underneath the character the title of the film is displayed in capital letters and in Red. The colour Red is widely assosiated in horror as it can connote many things such as evil, blood, anger. Underneath that it says "Based On A True Story". This will get the audience nervous or tense because knowing that a horror film is based on real life can often scare the viewer quite easily into thinking the same thing could happen to them. On the left on the poster there seems to be be an engraving which says "Katch Em & Kill Em". This possibly would have been written by the man seen in the poster further suggesting that he has gone insane.

From the above, it can be concluded that this films target audience is probably an adult male audience as this poster is obviously not aimed at younger audiences due to its haunting nature.